Being an Internet marketer can be fun and profitable because the
Internet is both interesting and evolving.
It is and environment that offers many exciting opportunities to
learn, grow, have fun and be profitable.
However, there are some challenges as well.
One of the most challenging aspect of the Internet is that some users,
both experienced and inexperienced, refuse to learn and employ a
few simple rules of engagement.
Yes, I know many people say that the Web is a wild, wild world!
And it can seem so at times, especially when it pertains to Internet marketing and the many
different strategies that are all being used very successfully and profitably.
However, there are rules, some subtle and flexible and others that can
destroy your credibility and business success when you break them.
Take email marketing for example:
Send emails to people who did not request them and you can be accused
of spamming, reported to your ISP, banned by your service provider and
There are many ways to practice email marketing without engaging in spamming.
One of the most effective way is to build your own marketing list or lists.
You do this by offering something of value on your website or blog, in exchange
for your prospect’s email address.
Then you can send them updates and your sales information for your products and
Of course, if they ask to be removed from your mailing list you should promptly
This is fun, because you get to know a bit about your future customer as you build
a relationship with them and they get to know, like and trust you.
Eventually your mailing lists will:
- Become more targeted
- Allow you to make more sales
- Increase your profits
- Be able to offer your customers more personalized items and services